Who we are

We are a company with more than 15 years of experience in business consulting, driving many companies to improve financial, accounting and diverse business areas. In 2021 the Hobetus Talent business line is born, having the best team in place to help you find the best talent for your company.


PA Alejandro Treviño


  • • Has coordinated recruitment and selection processes in Mexico, Europe and the United States.
  • Public Accountant and Auditor graduated from the Regiomontana University.
  •  Master of Business Administration (MBA) from EGADE.
  • Diplomas in Senior Management and Marketing obtained by Monterrey Institute of Technology and Higher Education (ITESM).
  • Has taught business courses in Mexico, the United States, Europe and Africa.
  •  Has led specific reviews over Human Resources processes for diverse companies, focused on the organizational structure design, as well as the required knowledge, skills and competencies of the work teams.
  • Was Global Audit Senior Manager for business processes and information technologies at diverse countries in Europe, Latin America and the United States.
  •  Was Internal Control Senior Manager responsible for the implementation and certification of the Sarbanes Oxley law (SOX).
  • Was Marketing Controller focusing on process optimization and corporate strategy.
  •  Was Consulting Manager, head of the Process Reengineering area at PricewaterhouseCoopers (PwC) for various industries in México.

CPA Antonio Rodríguez


  • Managing Partner of Hobetus SC.
  • Public Accountant graduated from the Monterrey Institute of Technology and Higher Education (ITESM).
  • Certified by the Mexican Institute of Public Accountants (IMCP).
  • Master in Business Administration (MBA) from the IE Business School at Madrid, Spain.
  • Master in Tax Strategies (MEF) by the School of Specialties for Professional Accountants.
  • Active Partner of the Institute of Public Accountants of Nuevo León (ICPNL), Member of the Board of Directors since 2016.
  • Syndicate of the ICPNL for the Tax Administration Agency (SAT) of Guadalupe from 2014 to 2020.
  • Professor of the Monterrey Institute of Technology and Higher Education (ITESM) from 2015 to 2021.
  • Has published articles in diverse print and digital media, such as: Public Accounting Journal of IMCP, Business Consulting Journal of the Public Accountant Institute of Nuevo León (ICPNL) and The Financial Journal of Monterrey.
  • Has taught courses, workshops and conferences in various national and international institutions.
  • Founding partner of Lanzo Consultores SC (lanzo.com.mx), Ghg Re-evolution Empresarial (ghgre-evolucion.com) and H.integro (hintegro.com.mx).